Industry Update | 2026-03-10
Stay Sweet SF, a San Francisco-based craft chocolate maker led by pastry chef Mark Lieuw, is gaining momentum in 2025 with its small-batch, artisanal chocolate bars and bonbons. The company has rapidly emerged as a notable player in the local confectionery scene, highlighted by its vibrant Lunar New Year bars and a diverse portfolio including vegan options.
This growth signals a promising scaling opportunity in the premium craft chocolate market, leveraging Lieuw's Michelin-starred pastry background and unique product offerings. For confectionery businesses and retailers, the key action is evaluating ways to collaborate with or replicate this successful artisan approach to meet rising consumer demand for innovative, small-batch chocolates.
Key Takeaway: Stay Sweet SF's creative product launches and quality focus exemplify how niche craft chocolate brands can scale effectively in competitive urban markets.