Provide detailed follow-up information on Biocidin Botanicals.
Company Information
- Company Name: Biocidin Botanicals (formerly Bio-Botanical Research, Inc.)
- Company Address: 301 Hartz Ave, Danville, CA 94526
- Company Headquarters: Danville, California, USA
- Company Industry: Health and Wellness (Nutraceuticals, Botanical Supplements)
- Company Revenue: Estimated between $10-20 million annually
- Current Carrier(s): Likely uses USPS, FedEx, and UPS for shipping, especially for small parcels containing supplements and wellness products that are shipped to individual consumers, healthcare practitioners, and retailers.
- Potential Shipping Needs: Biocidin Botanicals ships lightweight parcels, primarily small bottles and jars of botanical supplements. Shipping reliability and speed are critical due to the sensitive nature of wellness products. They likely have consistent, steady shipping needs with potential increases around seasonal demand, product launches, and health-related events.
- Brief Description About the Company: Biocidin Botanicals specializes in botanical and nutraceutical products aimed at supporting gut health, immune function, and overall wellness. Founded in 1989 by Dr. Rachel Fresco, the company focuses on science-backed formulations using botanical extracts and enzymes. Their flagship product, Biocidin®, is a broad-spectrum botanical formula often used by healthcare practitioners for addressing gut dysbiosis, microbial balance, and immune support. The company emphasizes quality and effectiveness, with products that are commonly used by naturopaths, integrative health practitioners, and consumers focused on alternative health.
- Key Executives and Contacts:
- Dr. Rachel Fresco – Founder and CEO (LinkedIn)
- Michael Tabickman – President
- Beth Mumper – Director of Sales (LinkedIn)
- Customer Service Team – Available via contact form on their website
- General Contact Email: info@biocidin.com
- Recent News and Developments: Biocidin Botanicals has been expanding its product line to include more targeted formulations, such as oral health products and products for children’s wellness. They have also made strides in clinical research to validate the efficacy of their products. Recently, they have been involved in promoting awareness around gut health and immune support, which has gained increased interest due to the COVID-19 pandemic and rising consumer interest in immune resilience.
- Company History and Milestones:
- 1989: Founded by Dr. Rachel Fresco, focused on creating botanical formulas based on traditional herbal knowledge and scientific research.
- 2004: Biocidin® product gains popularity among practitioners for gut and immune health.
- 2015: Rebrands to emphasize commitment to botanical wellness, launching new products and expanding reach to integrative health practitioners.
- 2020: Surge in interest due to increased awareness around immune health, expanding customer base among health-conscious consumers.
- Customer Reviews and Feedback: Biocidin products are well-reviewed by healthcare professionals and consumers alike, with positive feedback on the effectiveness of products for gut health and immune support. Practitioners often recommend Biocidin® as part of protocols for gut microbiome balance. Some customers have noted that the products are more expensive than over-the-counter options, but generally feel the quality and efficacy justify the cost.
- Competitor Analysis:
- Metagenics: A major player in the health and wellness supplement market, providing science-backed supplements, often through healthcare practitioners.
- Designs for Health: Another company focused on professional-grade nutraceuticals, catering to practitioners and health-focused consumers.
- Thorne Research: Known for its extensive line of high-quality supplements and partnerships with healthcare practitioners.
- Gaia Herbs: Specializes in herbal and botanical supplements with a focus on transparency and sourcing, often appealing to eco-conscious consumers.
- Sustainability and Corporate Social Responsibility Initiatives: Biocidin Botanicals has a commitment to quality sourcing and sustainable practices. They emphasize using high-quality, ethically sourced botanical ingredients and are likely exploring eco-friendly packaging options as sustainability becomes more important to consumers in the wellness space.
- Market Position and Industry Trends: Biocidin Botanicals is well-positioned in the growing market for botanical and nutraceutical products, especially those aimed at gut health and immune support. Trends in the health industry include a strong focus on the gut microbiome, the connection between gut health and overall wellness, and a preference for natural, plant-based solutions. As consumer interest in immune resilience and alternative health continues to rise, Biocidin is well-aligned with these trends.
Sales Call Plan Questions
- Prospecting Call or Existing Customer: Prospecting Call
- Customer Needs and Goals: Reliable, cost-effective shipping solutions for lightweight, sensitive products. They require careful handling, consistent delivery timelines, and tracking capabilities to ensure product quality and customer satisfaction.
- Value Decision Maker: Dr. Rachel Fresco (Founder and CEO) or Michael Tabickman (President)
- Second Contact: Beth Mumper (Director of Sales) or Operations/Logistics Department
- Meeting Objectives: Understand their shipping challenges and discuss USPS solutions, particularly options like Priority Mail and First-Class Package Service that can deliver small parcels reliably and quickly.
- Actions to Drive Meeting Objectives: Emphasize USPS’s ability to offer competitive rates for small parcels, reliable tracking, and flat-rate shipping options that could help manage costs. Highlight USPS’s Small Business solutions and tools to streamline shipping processes for health and wellness e-commerce companies.
- Anticipated Customer Objections/Concerns: Concerns about handling of delicate packages, potential delays that could affect product integrity, and ensuring cost-effectiveness compared to other carriers, especially for larger wholesale orders.
Additional Information
- Website Research:
- Terms of Service Page: Available on the website, including policies on orders, returns, and customer service.
- Privacy Policy Page: Available on the website, outlining data protection and usage practices.
- Shipping Policy Page: Detailed shipping options and policies, including delivery timeframes and return policies.
- Contact Information:
- Customer Service Email: info@biocidin.com
- Phone Number: (800) 775-4140
- Website: Biocidin Botanicals
Summary
Biocidin Botanicals, based in Danville, CA, is a premium nutraceutical and botanical supplement company that focuses on products supporting gut and immune health. Their flagship product, Biocidin®, has a strong following among healthcare practitioners and wellness consumers. As an e-commerce business, Biocidin Botanicals would benefit from USPS services that provide reliable, fast shipping for lightweight parcels. USPS’s Priority Mail and First-Class Package Service options are ideal for sensitive products that require timely delivery to maintain quality and efficacy. Given Biocidin’s growth in consumer awareness and demand for wellness products, a partnership with USPS could help streamline their logistics and enhance customer satisfaction with dependable shipping options.
