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April 9, 2025
v-dog – Company Profile
🐾 v-dog – Detailed Company Profile
Company Information
Company Name: v-dog
Company Address: 1458 San Bruno Ave, San Francisco, CA 94110
Company Headquarters: San Francisco, California, USA
Company Industry: Pet Food / Vegan Consumer Products / E-commerce
Company Revenue: Estimated $2M – $5M annually
Current Carrier(s): USPS, UPS
Potential Shipping Needs:
High-frequency parcel shipments (pet food bags, dental chews)
Subscription-based deliveries
National distribution with some international demand
Emphasis on eco-friendly and recyclable packaging
Brief Description About the Company:
Founded in 2005, v-dog is a pioneer in the vegan pet food industry. It produces 100% plant-based dog food, treats, and chews that are cruelty-free, sustainable, and vet-approved. Targeting conscious pet owners, v-dog emphasizes environmental benefits, animal welfare, and canine health in its marketing and formulation strategies.
Key Executives and Contacts:
CEO: Lindsay Rubin – LinkedIn
Email: support@v-dog.com
Phone: (888) 280-8364
Recent News and Developments:
Expanded wholesale partnerships
Increased attention in sustainable pet product media
Promotions highlighting plant-based dog diet benefits
Company History and Milestones:
2005: Company founded
2016-2020: Launched new product lines including dental chews
2021–Present: Accelerated growth with vegan trends
Customer Reviews and Feedback:
Strong loyalty among vegan and eco-conscious pet owners
Positive reviews on quality and service
Addressed breed-specific dietary concerns with transparency
Competitor Analysis:
Direct Competitors: Wild Earth, Halo Pets, Natural Balance (vegan lines)
Indirect Competitors: Blue Buffalo, Wellness, premium pet food brands
Sustainability and CSR Initiatives:
Recyclable and compostable packaging
Supports animal welfare and sustainability
Carbon-conscious shipping policies
Market Position and Industry Trends:
Leader in plant-based dog nutrition
Riding consumer interest in ethical, sustainable pet food
Early mover advantage in vegan pet sector
Sales Call Plan Questions
Prospecting Call or Existing Customer: Prospect
Customer Needs and Goals: Sustainable, scalable fulfillment for DTC orders
Value Decision Maker: Lindsay Rubin (CEO)
Second Contact: Logistics or fulfillment manager (unlisted)
Meeting Objectives: Present USPS as a green, cost-effective shipping solution
Actions to Drive Meeting Objectives: Offer carbon-offset USPS plans and custom packaging integration
Anticipated Customer Objections/Concerns: Perishable shipping in warm weather, delivery consistency, packaging sustainability
Additional Website Research
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