Executive Briefing Sheet — USPS Information Provider layout Company Name:
- Scent Sciences Corp. [S1][S2]
Company Address:
- 3350 Scott Blvd, Building 33, Santa Clara, CA 95051 (published on their WordPress Contact page) [S3]
Company Headquarters:
- Santa Clara, California (address above; multiple profiles also place the company in Santa Clara) [S3][S6]
Company Industry:
- Digital scent delivery / personal scent devices integrated with media, gaming, entertainment (consumer electronics) [S1][S2][S5]
Company Revenue:
- Third‑party estimate: $6.7M (estimate; not company‑reported) [S7]
- Note: Treat as directional only.
Current Carrier(s):
- Unknown (no public disclosures found). To be verified on discovery.
Potential Shipping Needs (incl. estimated volume if available):
- Likely small‑parcel shipments of hardware devices (e.g., ScentScape units) plus consumables/refills and accessories; potential mixed B2B/B2C. Parcel volumes not publicly disclosed. [S5]
Brief Description About the Company:
- Scent Sciences develops personal/digital scent delivery devices to add an olfactory layer to gaming, entertainment and other consumer experiences; flagship device “ScentScape.” [S1][S2][S5]
Key Executives and Contacts (public only; LinkedIn URLs if publicly accessible):
- CEO: Bill Wiles (referenced as CEO on company Events page) [S4]
- Senior VP & CFO: Ron Murphy (LinkedIn) [S10]
- Internal Operations & Finance Manager: Heather Norton (LinkedIn; also public contact email on WordPress page) [S3][S11]
- Advisor/Executive profile: Jerry Bertrand (company bio page; LinkedIn) [S8][S9]
- Consultant: Cedric Stratton (LinkedIn) [S12]
- Public contact emails (WordPress Contact page): heather@scentsciences.com; carlottaz@scentsciences.com [S3]
- Main phone (WordPress Contact page): (408) 727‑6022 [S3]
- Alternate phone (3rd‑party directory): (408) 286‑1066 (directory listing; treat as unverified) [S6]
Recent News and Developments:
- Company Events page notes CEO Bill Wiles as a guest speaker at scent technology events; signals ongoing industry participation, though no dated newsroom posts found. [S4]
- “In the Press” page showcases product/technology press mentions about digital scent experiences. [S5]
Company History and Milestones:
- Founded circa 2010 (3rd‑party profiles) [S6][S7]
- Introduced ScentScape: a digital scent delivery system for gaming/entertainment (product page) [S2]
Customer Reviews and Feedback:
- No major third‑party customer review footprint located on BBB/Trustpilot via quick scan; likely niche/enterprise/partner‑led sales. To confirm on discovery.
Competitor Analysis (key competitors and positions):
- Category peers in digital scent hardware/media integration include firms focused on digital/VR scent delivery and scent diffusers for media; specific names to validate in call. To remain category‑level here given limited authoritative comparison sources. (Recommend confirm competitor set in discovery.)
Sustainability and CSR Initiatives:
- No dedicated sustainability/CSR page found on the official site. To‑Do: verify environmental or packaging initiatives on discovery.
Market Position and Industry Trends:
- Positioned as a pioneer in “personal scent delivery devices” and “digital scent delivery” for media; trend signals include immersive media/VR seeking multimodal experiences (olfaction). Company messaging emphasizes integration of scent with gaming/entertainment. [S1][S2][S5]
Sales Call Plan Questions: Prospecting Call or Existing Customer
- Prospecting
Customer Needs and Goals
- Understand if shipments are device hardware vs. consumables/refills; B2B vs. D2C mix
- Goals: reliability for small hardware parcels, predictable returns for RMA/refills, PO Box/military reach
Value Decision Maker
- Likely Operations/Logistics or Finance (Heather Norton; Ron Murphy). Confirm decision authority. [S10][S11]
Second Contact
- CEO (Bill Wiles) for strategy/partnerships; advisor/executive (Jerry Bertrand) for product/market insight [S4][S8]
Meeting Objectives
- Map parcel profile: weights/dimensions, zones, residential ratio, D2C vs. B2B
- Identify returns/RMA flow and refill cadence
- Align USPS product fit for sub‑10 lb, short‑zone, residential/PO Box delivery
Actions to Drive Meeting Objectives
- Request last 4 weeks of shipment data (weights, dims, zones, residential %
- Review packaging to evaluate USPS Cubic/Flat Rate opportunities
- Outline pickup options and drop density
Anticipated Customer Objections/Concerns
- “We already have carriers/discounts”: Emphasize mix optimization and PO Box/military coverage, not rate promises.
- “Concern about reliability/pickups”: Discuss service expectations, pickup windows, and scan events.
- “Limited bandwidth”: Offer light‑lift discovery (20 minutes) and quick parcel map.
Additional Website Research (findings, not execution)
- Official Website:Â https://www.scentsciences.com/Â [S1]
- Products/Positioning: Personal/digital scent delivery, ScentScape product page [S2]
- Press/Media: In the Press page shows media mentions; Videos page with demos [S5][S13]
- Events: CEO referenced as guest speaker [S4]
- Contact Details: Address, phone, and two contact emails listed on WordPress site [S3]
- Terms of Service: Not located on the official site. To‑Do.
- Privacy Policy: Not located on the official site. To‑Do.
- Returns/Shipping Policy: Not located publicly. To‑Do (likely not a typical DTC storefront).
Detailed Follow-Up Dossier (expanded analysis) Current Carriers:
- Unknown. No public statements found. Mark as to be confirmed.
Potential Shipping Needs:
- Parcel profile: Small electronics device + accessories; likely SKUs include device kits and scent cartridges/refills. Device shipments may weigh under 10 lb; refills likely under 1–3 lb per order. Mixed residential B2C if direct sales exist; otherwise B2B project shipments.
- USPS product fit:
- Ground Advantage: For sub‑10 lb parcels, especially short‑to‑mid zones and residential/PO Box delivery.
- Priority Mail: For 1–10 lb time‑sensitive shipments and two‑to‑three‑day lanes; potential Flat Rate for dense/heavier small boxes if applicable.
- Cubic Pricing: If small boxes/padded mailers with high density; explore if device kits fit within cubic tiers.
- Returns: USPS is strong for convenient RMAs, PO Box returns, label-in-box, and QR-code options via partners.
- Packaging: Evaluate if refill cartridges fit in small boxes/padded mailers that may qualify for Cubic or Flat Rate envelopes.
Competitor Analysis:
- Category landscape: Digital scent devices for immersive media/VR and scent diffusers for experiential marketing. Confirm active competitor set in discovery to avoid incorrect assumptions; Scent Sciences’ ScentScape positions them as a pioneer in media-integrated scent delivery. [S2][S5]
Market Position & Trends:
- Growth in multimodal/immersive tech (VR/AR; sensory augmentation) supports niche demand for olfactory hardware. Company materials consistently stress integration with media/gaming. [S1][S2][S5]
Outreach Pack (copy-ready; text-only) Email Intro v1 (concise) Subject: Exploring USPS options for Scent Sciences Body: Hi {{FirstName}}, we help mid‑market shippers in Santa Clara streamline small‑parcel delivery with USPS (Ground Advantage/Priority) without rate promises. If you’re open to a 20‑minute discovery, I’ll map options to your weight/zone profile and returns flow. Can we compare notes next week? Signature: — {{RepName}} | USPS Shipping Programs | {{RepAddress}} Opt-out: Reply “unsubscribe” to opt out.
Email Intro v2 (consultative) Subject: Quick USPS fit check for Scent Sciences Body: Hi {{FirstName}}, based on Scent Sciences’ device + refill profile, USPS may reduce complexity for sub‑10 lb and short‑zone shipments, with predictable pickup and PO Box reach. I won’t quote rates here—rather, I’ll confirm your weight/dim mix and walk through packaging + returns options. Would a short intro call be useful? Signature: — {{RepName}} | USPS Shipping Programs | {{RepAddress}} Opt-out: Reply “unsubscribe” to opt out.
LinkedIn Connection (no link) “{{FirstName}}, I work with USPS small‑parcel programs for consumer electronics teams in Santa Clara. Would welcome a quick compare‑notes chat on packaging and returns—no pitches.”
LinkedIn Follow-ups (2 messages)
- FU1: “Thanks for connecting, {{FirstName}}. If small‑parcel (sub‑10 lb) is material, USPS Ground Advantage/Priority could simplify your mix. Happy to share a 1‑page mapping and hear your goals.”
- FU2: “If useful, I can tailor a short USPS option map based on your weight/zone patterns and returns process—keeps it practical. Open to a 20‑min call?”
Phone Script (prospect) and Gatekeeper Variant
- Prospect opener: “Hi, this is {{RepName}} with USPS small‑parcel programs. I’m calling for the parcel/logistics owner. We help Santa Clara electronics teams with sub‑10 lb residential and PO Box delivery without any rate promises. Could I ask 4 quick questions about your device and refill shipments?”
- Discovery topics: current carriers; avg weight/dims; zone mix; residential %; returns/RMA process; peak seasonality; pain points (pickups/scans/damage)
- Close: “If helpful, I’ll build a 1‑page USPS option map. Would a 15–20 minute intro work next week?”
- Gatekeeper: “Could I schedule 20 minutes with the person managing parcel shipping and RMAs? This is about improving delivery reliability and returns flow—not pricing.”
Voicemail Script “Hi {{FirstName}}, {{RepName}} with USPS small‑parcel programs. We help Santa Clara device makers with sub‑10 lb shipments and predictable returns—no pricing talk here. If a 20‑minute compare‑notes call is useful, I’m at {{RepPhone}} or {{RepEmail}}. Thanks.”
Objection Handling (3–5 common objections)
- “We’re locked with current carriers.” Response: Understood. Many shippers keep their mix; we focus on where USPS is naturally strong—residential, PO Box/military, and lighter parcels—without disrupting your existing setup.
- “Pickups are a concern.” Response: We can align on pickup expectations and contingency drop options; also review scan event consistency so ops has confidence.
- “No bandwidth.” Response: I’ll keep it to a light‑lift 20‑minute discovery and return a 1‑page mapping so you can decide quickly if it’s worth deeper work.
Assumptions & Verification Assumptions:
- They ship small hardware devices and consumables/refills; sub‑10 lb common.
- Mixed B2B/B2C with some residential deliveries.
- No published shipping/returns policies because sales are not classic DTC storefront. Verification checklist (next call):
- Confirm current carriers and % split
- Average weights/dimensions by SKU (device vs. refills)
- Zone mix and residential ratio
- Annual/peak volumes; weekly day‑of‑week patterns
- Returns/RMA volume and workflow
- Packaging types (eligible for USPS Cubic or Flat Rate)
- Need for PO Box/APO/FPO/DPO reach
Source Ledger (mandatory) [S1] Scent Sciences | Development of Personal Scent Delivery … — Scent Sciences (official site) | https://www.scentsciences.com/ | Accessed: 2025-10-09 | Confidence: high Evidence: “Scent Sciences is leading the development of new markets with a unique category of consumer electronics: personal scent delivery devices.”
[S2] ScentScape — Scent Sciences (official site) | https://www.scentsciences.com/products/scent_scape.html | Accessed: 2025-10-09 | Confidence: high Evidence: “ScentScape is an innovative digital scent delivery system which provides the extra dimension of scent to gaming, entertainment and other consumer markets.”
[S3] Contact Us — Scent Sciences Corp. (WordPress) | https://scentsciences.wordpress.com/contact-us/ | Accessed: 2025-10-09 | Confidence: high Evidence: “3350 Scott Blvd. Building 33, Santa Clara, CA 95051 | (408) 727-6022 Please feel free to contact us directly at: heather@scentsciences.com or carlottaz@…”
[S4] Events — Scent Sciences (official site) | https://www.scentsciences.com/media/events.html | Accessed: 2025-10-09 | Confidence: medium Evidence: “Scent Sciences’ CEO Bill Wiles was one of the guest…”
[S5] In The Press — Scent Sciences (official site) | https://www.scentsciences.com/media/press.html | Accessed: 2025-10-09 | Confidence: medium Evidence: “Scent Sciences Corp. Imagine having the capability to access selected aromas to enhance your experiences…”
[S6] Scent Sciences — ZoomInfo Profile | https://www.zoominfo.com/c/scent-sciences-corp/348692165 | Accessed: 2025-10-09 | Confidence: medium Evidence: “Scent Sciences’s phone number is (408) 286-1066 … official website is www.scentsciences.com”
[S7] Scent Sciences — Datanyze Company Profile | https://www.datanyze.com/companies/scent-sciences/348692165 | Accessed: 2025-10-09 | Confidence: low/medium Evidence: “Revenue. $6.7 M. Employees. 32. Founded. 2010.”
[S8] About Us (Jerry Bertrand bio) — Scent Sciences (official site) | https://www.scentsciences.com/jerry_bertrand.html | Accessed: 2025-10-09 | Confidence: medium Evidence: “25+ years experience in Innovation and Commercial Development…”
[S9] Jerry Bertrand — LinkedIn | https://www.linkedin.com/in/jerry-bertrand-b3711b6 | Accessed: 2025-10-09 | Confidence: medium Evidence: Public profile showing affiliation with Scent Sciences Corporation.
[S10] Ron Murphy — LinkedIn | https://www.linkedin.com/in/ron-murphy-472b114a | Accessed: 2025-10-09 | Confidence: medium Evidence: “Senior VP & CFO — Scent Sciences Corporation.”
[S11] Heather Norton — LinkedIn | https://www.linkedin.com/in/heather-norton-82680055 | Accessed: 2025-10-09 | Confidence: medium Evidence: “Internal Operations and Finance Manager — Scent Sciences Corporation.”
[S12] Cedric Stratton — LinkedIn | https://www.linkedin.com/in/cedric-stratton-21226924 | Accessed: 2025-10-09 | Confidence: medium Evidence: “consultant at Scent Sciences Corporation.”
[S13] Videos — Scent Sciences (official site) | https://www.scentsciences.com/media/videos.html | Accessed: 2025-10-09 | Confidence: medium Evidence: “Scent Editor Demo … ScentScape Demo …”
Summary
- Data completeness: 70% (company identity, address, phones, public contacts, product positioning, exec mentions found; no policies or shipping details)
- research_confidence: medium
- region_focus: Out‑of‑focus region: yes (Bay Area South Bay, not SF/Oakland)
- version: v1.1
- Scoring: clarity 8, specificity 7, personalization 7
- Recommended next step: 20‑minute discovery with Ops/Finance to confirm carriers, weights/dims, zone mix, and returns flow; request recent parcel data to as
