Storq.com

📦 Company Information

1. Company Name: Storq
2. Company Address: 1525 Cortland Ave, San Francisco, CA 94110
3. Company Headquarters: San Francisco, California, USA
4. Company Industry: Apparel & Fashion (Maternity & Postpartum Wear)
5. Company Revenue: Estimated $5M – $10M annually
6. Current Carrier(s): USPS, UPS, DHL (used for both domestic and international shipping)
7. Potential Shipping Needs:
   • Small-parcel, high-frequency e-commerce shipping
   • Reliable returns and exchange logistics
   • International shipping support
   • Estimated monthly volume: 3,000 – 6,000 packages
8. Brief Description About the Company: Storq is a direct-to-consumer maternity wear brand focused on comfort, body inclusivity, and minimalist design. Founded in 2014, it offers pregnancy, nursing, and postpartum apparel made from soft, eco-conscious fabrics. The brand is known for its elevated basics and focus on ethical production practices.
9. Key Executives and Contacts:
   • Grace Kapin – Founder & Creative Director – LinkedIn
   • Lauren Curran – Co-Founder – LinkedIn
10. Recent News and Developments:
    • Storq received media features in Vogue and Refinery29 in 2024 for championing size inclusivity in maternity fashion.
    • Introduced new lines made with organic cotton and recycled packaging.
11. Company History and Milestones:
    • 2014: Founded in San Francisco
    • Gained early traction via social media and influencer partnerships
    • Gradually expanded product line beyond pregnancy to include postpartum and nursing basics
    • Recently focused on sustainability and transparency
12. Customer Reviews and Feedback:
    • Generally highly rated (4.5+ stars on Trustpilot and product pages)
    • Customers love product quality and fit for pregnancy/postpartum
    • Minor complaints: occasional shipping delays and return process timeframes during busy seasons
13. Competitor Analysis:
    • Hatch Collection – Higher-end, boutique maternity brand
    • Kindred Bravely – Nursing-focused apparel, heavy on Amazon
    • Blanqi – Maternity supportwear brand
    • Storq differentiates through minimalist design, size inclusivity, and eco-consciousness
14. Sustainability and CSR Initiatives:
    • Uses organic cotton, modal, and low-impact dyes
    • Shipping materials made from recycled and recyclable materials
    • Works with responsible manufacturing partners globally
    • Promotes ethical labor standards
15. Market Position and Industry Trends: Storq is positioned in the premium DTC maternity space appealing to millennial and Gen Z shoppers. Market trends include inclusive sizing and eco-conscious fashion, areas where Storq is a strong player.

☎️ Sales Call Plan Questions

1. Prospecting Call or Existing Customer: Prospect
2. Customer Needs and Goals:
   • Cost-effective parcel shipping with strong return logistics
   • Seamless customer experience for exchanges
   • Eco-conscious shipping practices
3. Value Decision Maker: Grace Kapin (Founder & Creative Director)
4. Second Contact: Lauren Curran (Co-Founder)
5. Meeting Objectives:
   • Understand their peak shipping months
   • Discuss opportunities for shipping automation and return handling
6. Actions to Drive Meeting Objectives:
   • Present USPS small parcel solutions and returns platform
   • Propose volume discount models and sustainable shipping partnerships
7. Anticipated Customer Objections/Concerns:
   • Desire to maintain customer satisfaction and delivery speed
   • Sensitivity to switching costs or new shipping platforms
   • Environmental impact of logistics providers

🔍 Additional Information

• Website: https://storq.com
• Email: hello@storq.com
• Instagram: @storq
• Privacy Policy: Privacy Policy Page
• Terms of Service: Terms of Service Page