{"id":1169,"date":"2025-10-09T12:17:45","date_gmt":"2025-10-09T19:17:45","guid":{"rendered":"https:\/\/brianbaker.net\/blog\/?p=1169"},"modified":"2025-10-09T12:17:46","modified_gmt":"2025-10-09T19:17:46","slug":"scent-sciences-corp","status":"publish","type":"post","link":"https:\/\/brianbaker.net\/blog\/2025\/10\/09\/scent-sciences-corp\/","title":{"rendered":"Scent Sciences Corp"},"content":{"rendered":"\n<p class=\"\">Executive Briefing Sheet \u2014 USPS Information Provider layout Company Name:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Scent Sciences Corp. [S1][S2]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Company Address:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">3350 Scott Blvd, Building 33, Santa Clara, CA 95051 (published on their WordPress Contact page) [S3]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Company Headquarters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Santa Clara, California (address above; multiple profiles also place the company in Santa Clara) [S3][S6]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Company Industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Digital scent delivery \/ personal scent devices integrated with media, gaming, entertainment (consumer electronics) [S1][S2][S5]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Company Revenue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Third\u2011party estimate: $6.7M (estimate; not company\u2011reported) [S7]<\/li>\n\n\n\n<li class=\"\">Note: Treat as directional only.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Current Carrier(s):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Unknown (no public disclosures found). To be verified on discovery.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Potential Shipping Needs (incl. estimated volume if available):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Likely small\u2011parcel shipments of hardware devices (e.g., ScentScape units) plus consumables\/refills and accessories; potential mixed B2B\/B2C. Parcel volumes not publicly disclosed. [S5]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Brief Description About the Company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Scent Sciences develops personal\/digital scent delivery devices to add an olfactory layer to gaming, entertainment and other consumer experiences; flagship device \u201cScentScape.\u201d [S1][S2][S5]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Key Executives and Contacts (public only; LinkedIn URLs if publicly accessible):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">CEO: Bill Wiles (referenced as CEO on company Events page) [S4]<\/li>\n\n\n\n<li class=\"\">Senior VP &amp; CFO: Ron Murphy (LinkedIn) [S10]<\/li>\n\n\n\n<li class=\"\">Internal Operations &amp; Finance Manager: Heather Norton (LinkedIn; also public contact email on WordPress page) [S3][S11]<\/li>\n\n\n\n<li class=\"\">Advisor\/Executive profile: Jerry Bertrand (company bio page; LinkedIn) [S8][S9]<\/li>\n\n\n\n<li class=\"\">Consultant: Cedric Stratton (LinkedIn) [S12]<\/li>\n\n\n\n<li class=\"\">Public contact emails (WordPress Contact page):\u00a0<a href=\"mailto:heather@scentsciences.com\" target=\"_blank\" rel=\"noreferrer noopener\">heather@scentsciences.com<\/a>;\u00a0<a href=\"mailto:carlottaz@scentsciences.com\" target=\"_blank\" rel=\"noreferrer noopener\">carlottaz@scentsciences.com<\/a>\u00a0[S3]<\/li>\n\n\n\n<li class=\"\">Main phone (WordPress Contact page): (408) 727\u20116022 [S3]<\/li>\n\n\n\n<li class=\"\">Alternate phone (3rd\u2011party directory): (408) 286\u20111066 (directory listing; treat as unverified) [S6]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Recent News and Developments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Company Events page notes CEO Bill Wiles as a guest speaker at scent technology events; signals ongoing industry participation, though no dated newsroom posts found. [S4]<\/li>\n\n\n\n<li class=\"\">\u201cIn the Press\u201d page showcases product\/technology press mentions about digital scent experiences. [S5]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Company History and Milestones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Founded circa 2010 (3rd\u2011party profiles) [S6][S7]<\/li>\n\n\n\n<li class=\"\">Introduced ScentScape: a digital scent delivery system for gaming\/entertainment (product page) [S2]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Customer Reviews and Feedback:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">No major third\u2011party customer review footprint located on BBB\/Trustpilot via quick scan; likely niche\/enterprise\/partner\u2011led sales. To confirm on discovery.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Competitor Analysis (key competitors and positions):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Category peers in digital scent hardware\/media integration include firms focused on digital\/VR scent delivery and scent diffusers for media; specific names to validate in call. To remain category\u2011level here given limited authoritative comparison sources. (Recommend confirm competitor set in discovery.)<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Sustainability and CSR Initiatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">No dedicated sustainability\/CSR page found on the official site. To\u2011Do: verify environmental or packaging initiatives on discovery.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Market Position and Industry Trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Positioned as a pioneer in \u201cpersonal scent delivery devices\u201d and \u201cdigital scent delivery\u201d for media; trend signals include immersive media\/VR seeking multimodal experiences (olfaction). Company messaging emphasizes integration of scent with gaming\/entertainment. [S1][S2][S5]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Sales Call Plan Questions: Prospecting Call or Existing Customer<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Prospecting<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Customer Needs and Goals<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Understand if shipments are device hardware vs. consumables\/refills; B2B vs. D2C mix<\/li>\n\n\n\n<li class=\"\">Goals: reliability for small hardware parcels, predictable returns for RMA\/refills, PO Box\/military reach<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Value Decision Maker<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Likely Operations\/Logistics or Finance (Heather Norton; Ron Murphy). Confirm decision authority. [S10][S11]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Second Contact<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">CEO (Bill Wiles) for strategy\/partnerships; advisor\/executive (Jerry Bertrand) for product\/market insight [S4][S8]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Meeting Objectives<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Map parcel profile: weights\/dimensions, zones, residential ratio, D2C vs. B2B<\/li>\n\n\n\n<li class=\"\">Identify returns\/RMA flow and refill cadence<\/li>\n\n\n\n<li class=\"\">Align USPS product fit for sub\u201110 lb, short\u2011zone, residential\/PO Box delivery<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Actions to Drive Meeting Objectives<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Request last 4 weeks of shipment data (weights, dims, zones, residential %<\/li>\n\n\n\n<li class=\"\">Review packaging to evaluate USPS Cubic\/Flat Rate opportunities<\/li>\n\n\n\n<li class=\"\">Outline pickup options and drop density<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Anticipated Customer Objections\/Concerns<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u201cWe already have carriers\/discounts\u201d: Emphasize mix optimization and PO Box\/military coverage, not rate promises.<\/li>\n\n\n\n<li class=\"\">\u201cConcern about reliability\/pickups\u201d: Discuss service expectations, pickup windows, and scan events.<\/li>\n\n\n\n<li class=\"\">\u201cLimited bandwidth\u201d: Offer light\u2011lift discovery (20 minutes) and quick parcel map.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Additional Website Research (findings, not execution)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Official Website:\u00a0<a href=\"https:\/\/www.scentsciences.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.scentsciences.com\/<\/a>\u00a0[S1]<\/li>\n\n\n\n<li class=\"\">Products\/Positioning: Personal\/digital scent delivery, ScentScape product page [S2]<\/li>\n\n\n\n<li class=\"\">Press\/Media: In the Press page shows media mentions; Videos page with demos [S5][S13]<\/li>\n\n\n\n<li class=\"\">Events: CEO referenced as guest speaker [S4]<\/li>\n\n\n\n<li class=\"\">Contact Details: Address, phone, and two contact emails listed on WordPress site [S3]<\/li>\n\n\n\n<li class=\"\">Terms of Service: Not located on the official site. To\u2011Do.<\/li>\n\n\n\n<li class=\"\">Privacy Policy: Not located on the official site. To\u2011Do.<\/li>\n\n\n\n<li class=\"\">Returns\/Shipping Policy: Not located publicly. To\u2011Do (likely not a typical DTC storefront).<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Detailed Follow-Up Dossier (expanded analysis) Current Carriers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Unknown. No public statements found. Mark as to be confirmed.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Potential Shipping Needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Parcel profile: Small electronics device + accessories; likely SKUs include device kits and scent cartridges\/refills. Device shipments may weigh under 10 lb; refills likely under 1\u20133 lb per order. Mixed residential B2C if direct sales exist; otherwise B2B project shipments.<\/li>\n\n\n\n<li class=\"\">USPS product fit:\n<ul class=\"wp-block-list\">\n<li class=\"\">Ground Advantage: For sub\u201110 lb parcels, especially short\u2011to\u2011mid zones and residential\/PO Box delivery.<\/li>\n\n\n\n<li class=\"\">Priority Mail: For 1\u201310 lb time\u2011sensitive shipments and two\u2011to\u2011three\u2011day lanes; potential Flat Rate for dense\/heavier small boxes if applicable.<\/li>\n\n\n\n<li class=\"\">Cubic Pricing: If small boxes\/padded mailers with high density; explore if device kits fit within cubic tiers.<\/li>\n\n\n\n<li class=\"\">Returns: USPS is strong for convenient RMAs, PO Box returns, label-in-box, and QR-code options via partners.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\">Packaging: Evaluate if refill cartridges fit in small boxes\/padded mailers that may qualify for Cubic or Flat Rate envelopes.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Competitor Analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Category landscape: Digital scent devices for immersive media\/VR and scent diffusers for experiential marketing. Confirm active competitor set in discovery to avoid incorrect assumptions; Scent Sciences\u2019 ScentScape positions them as a pioneer in media-integrated scent delivery. [S2][S5]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Market Position &amp; Trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Growth in multimodal\/immersive tech (VR\/AR; sensory augmentation) supports niche demand for olfactory hardware. Company materials consistently stress integration with media\/gaming. [S1][S2][S5]<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Outreach Pack (copy-ready; text-only) Email Intro v1 (concise) Subject: Exploring USPS options for Scent Sciences Body: Hi {{FirstName}}, we help mid\u2011market shippers in Santa Clara streamline small\u2011parcel delivery with USPS (Ground Advantage\/Priority) without rate promises. If you\u2019re open to a 20\u2011minute discovery, I\u2019ll map options to your weight\/zone profile and returns flow. Can we compare notes next week? Signature: \u2014 {{RepName}} | USPS Shipping Programs | {{RepAddress}} Opt-out: Reply \u201cunsubscribe\u201d to opt out.<\/p>\n\n\n\n<p class=\"\">Email Intro v2 (consultative) Subject: Quick USPS fit check for Scent Sciences Body: Hi {{FirstName}}, based on Scent Sciences\u2019 device + refill profile, USPS may reduce complexity for sub\u201110 lb and short\u2011zone shipments, with predictable pickup and PO Box reach. I won\u2019t quote rates here\u2014rather, I\u2019ll confirm your weight\/dim mix and walk through packaging + returns options. Would a short intro call be useful? Signature: \u2014 {{RepName}} | USPS Shipping Programs | {{RepAddress}} Opt-out: Reply \u201cunsubscribe\u201d to opt out.<\/p>\n\n\n\n<p class=\"\">LinkedIn Connection (no link) \u201c{{FirstName}}, I work with USPS small\u2011parcel programs for consumer electronics teams in Santa Clara. Would welcome a quick compare\u2011notes chat on packaging and returns\u2014no pitches.\u201d<\/p>\n\n\n\n<p class=\"\">LinkedIn Follow-ups (2 messages)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">FU1: \u201cThanks for connecting, {{FirstName}}. If small\u2011parcel (sub\u201110 lb) is material, USPS Ground Advantage\/Priority could simplify your mix. Happy to share a 1\u2011page mapping and hear your goals.\u201d<\/li>\n\n\n\n<li class=\"\">FU2: \u201cIf useful, I can tailor a short USPS option map based on your weight\/zone patterns and returns process\u2014keeps it practical. Open to a 20\u2011min call?\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Phone Script (prospect) and Gatekeeper Variant<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Prospect opener: \u201cHi, this is {{RepName}} with USPS small\u2011parcel programs. I\u2019m calling for the parcel\/logistics owner. We help Santa Clara electronics teams with sub\u201110 lb residential and PO Box delivery without any rate promises. Could I ask 4 quick questions about your device and refill shipments?\u201d\n<ul class=\"wp-block-list\">\n<li class=\"\">Discovery topics: current carriers; avg weight\/dims; zone mix; residential %; returns\/RMA process; peak seasonality; pain points (pickups\/scans\/damage)<\/li>\n\n\n\n<li class=\"\">Close: \u201cIf helpful, I\u2019ll build a 1\u2011page USPS option map. Would a 15\u201320 minute intro work next week?\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\">Gatekeeper: \u201cCould I schedule 20 minutes with the person managing parcel shipping and RMAs? This is about improving delivery reliability and returns flow\u2014not pricing.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Voicemail Script \u201cHi {{FirstName}}, {{RepName}} with USPS small\u2011parcel programs. We help Santa Clara device makers with sub\u201110 lb shipments and predictable returns\u2014no pricing talk here. If a 20\u2011minute compare\u2011notes call is useful, I\u2019m at {{RepPhone}} or {{RepEmail}}. Thanks.\u201d<\/p>\n\n\n\n<p class=\"\">Objection Handling (3\u20135 common objections)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u201cWe\u2019re locked with current carriers.\u201d Response: Understood. Many shippers keep their mix; we focus on where USPS is naturally strong\u2014residential, PO Box\/military, and lighter parcels\u2014without disrupting your existing setup.<\/li>\n\n\n\n<li class=\"\">\u201cPickups are a concern.\u201d Response: We can align on pickup expectations and contingency drop options; also review scan event consistency so ops has confidence.<\/li>\n\n\n\n<li class=\"\">\u201cNo bandwidth.\u201d Response: I\u2019ll keep it to a light\u2011lift 20\u2011minute discovery and return a 1\u2011page mapping so you can decide quickly if it\u2019s worth deeper work.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Assumptions &amp; Verification Assumptions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">They ship small hardware devices and consumables\/refills; sub\u201110 lb common.<\/li>\n\n\n\n<li class=\"\">Mixed B2B\/B2C with some residential deliveries.<\/li>\n\n\n\n<li class=\"\">No published shipping\/returns policies because sales are not classic DTC storefront. Verification checklist (next call):<\/li>\n\n\n\n<li class=\"\">Confirm current carriers and % split<\/li>\n\n\n\n<li class=\"\">Average weights\/dimensions by SKU (device vs. refills)<\/li>\n\n\n\n<li class=\"\">Zone mix and residential ratio<\/li>\n\n\n\n<li class=\"\">Annual\/peak volumes; weekly day\u2011of\u2011week patterns<\/li>\n\n\n\n<li class=\"\">Returns\/RMA volume and workflow<\/li>\n\n\n\n<li class=\"\">Packaging types (eligible for USPS Cubic or Flat Rate)<\/li>\n\n\n\n<li class=\"\">Need for PO Box\/APO\/FPO\/DPO reach<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Source Ledger (mandatory) [S1] Scent Sciences | Development of Personal Scent Delivery \u2026 \u2014 Scent Sciences (official site) |&nbsp;<a href=\"https:\/\/www.scentsciences.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.scentsciences.com\/<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: high Evidence: \u201cScent Sciences is leading the development of new markets with a unique category of consumer electronics: personal scent delivery devices.\u201d<\/p>\n\n\n\n<p class=\"\">[S2] ScentScape \u2014 Scent Sciences (official site) |&nbsp;<a href=\"https:\/\/www.scentsciences.com\/products\/scent_scape.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.scentsciences.com\/products\/scent_scape.html<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: high Evidence: \u201cScentScape is an innovative digital scent delivery system which provides the extra dimension of scent to gaming, entertainment and other consumer markets.\u201d<\/p>\n\n\n\n<p class=\"\">[S3] Contact Us \u2014 Scent Sciences Corp. (WordPress) |&nbsp;<a href=\"https:\/\/scentsciences.wordpress.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/scentsciences.wordpress.com\/contact-us\/<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: high Evidence: \u201c3350 Scott Blvd. Building 33, Santa Clara, CA 95051 | (408) 727-6022 Please feel free to contact us directly at:&nbsp;<a href=\"mailto:heather@scentsciences.com\" target=\"_blank\" rel=\"noreferrer noopener\">heather@scentsciences.com<\/a>&nbsp;or carlottaz@\u2026\u201d<\/p>\n\n\n\n<p class=\"\">[S4] Events \u2014 Scent Sciences (official site) |&nbsp;<a href=\"https:\/\/www.scentsciences.com\/media\/events.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.scentsciences.com\/media\/events.html<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201cScent Sciences\u2019 CEO Bill Wiles was one of the guest\u2026\u201d<\/p>\n\n\n\n<p class=\"\">[S5] In The Press \u2014 Scent Sciences (official site) |&nbsp;<a href=\"https:\/\/www.scentsciences.com\/media\/press.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.scentsciences.com\/media\/press.html<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201cScent Sciences Corp. Imagine having the capability to access selected aromas to enhance your experiences\u2026\u201d<\/p>\n\n\n\n<p class=\"\">[S6] Scent Sciences \u2014 ZoomInfo Profile |&nbsp;<a href=\"https:\/\/www.zoominfo.com\/c\/scent-sciences-corp\/348692165\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.zoominfo.com\/c\/scent-sciences-corp\/348692165<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201cScent Sciences\u2019s phone number is (408) 286-1066 \u2026 official website is&nbsp;<a href=\"https:\/\/www.scentsciences.xn--com-9o0a\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.scentsciences.com\u201d<\/a><\/p>\n\n\n\n<p class=\"\">[S7] Scent Sciences \u2014 Datanyze Company Profile |&nbsp;<a href=\"https:\/\/www.datanyze.com\/companies\/scent-sciences\/348692165\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.datanyze.com\/companies\/scent-sciences\/348692165<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: low\/medium Evidence: \u201cRevenue. $6.7 M. Employees. 32. Founded. 2010.\u201d<\/p>\n\n\n\n<p class=\"\">[S8] About Us (Jerry Bertrand bio) \u2014 Scent Sciences (official site) |&nbsp;<a href=\"https:\/\/www.scentsciences.com\/jerry_bertrand.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.scentsciences.com\/jerry_bertrand.html<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201c25+ years experience in Innovation and Commercial Development\u2026\u201d<\/p>\n\n\n\n<p class=\"\">[S9] Jerry Bertrand \u2014 LinkedIn |&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jerry-bertrand-b3711b6\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/jerry-bertrand-b3711b6<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: Public profile showing affiliation with Scent Sciences Corporation.<\/p>\n\n\n\n<p class=\"\">[S10] Ron Murphy \u2014 LinkedIn |&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ron-murphy-472b114a\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/ron-murphy-472b114a<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201cSenior VP &amp; CFO \u2014 Scent Sciences Corporation.\u201d<\/p>\n\n\n\n<p class=\"\">[S11] Heather Norton \u2014 LinkedIn |&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/heather-norton-82680055\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/heather-norton-82680055<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201cInternal Operations and Finance Manager \u2014 Scent Sciences Corporation.\u201d<\/p>\n\n\n\n<p class=\"\">[S12] Cedric Stratton \u2014 LinkedIn |&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/cedric-stratton-21226924\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/cedric-stratton-21226924<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201cconsultant at Scent Sciences Corporation.\u201d<\/p>\n\n\n\n<p class=\"\">[S13] Videos \u2014 Scent Sciences (official site) |&nbsp;<a href=\"https:\/\/www.scentsciences.com\/media\/videos.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.scentsciences.com\/media\/videos.html<\/a>&nbsp;| Accessed: 2025-10-09 | Confidence: medium Evidence: \u201cScent Editor Demo \u2026 ScentScape Demo \u2026\u201d<\/p>\n\n\n\n<p class=\"\">Summary<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Data completeness: 70% (company identity, address, phones, public contacts, product positioning, exec mentions found; no policies or shipping details)<\/li>\n\n\n\n<li class=\"\">research_confidence: medium<\/li>\n\n\n\n<li class=\"\">region_focus: Out\u2011of\u2011focus region: yes (Bay Area South Bay, not SF\/Oakland)<\/li>\n\n\n\n<li class=\"\">version: v1.1<\/li>\n\n\n\n<li class=\"\">Scoring: clarity 8, specificity 7, personalization 7<\/li>\n\n\n\n<li class=\"\">Recommended next step: 20\u2011minute discovery with Ops\/Finance to confirm carriers, weights\/dims, zone mix, and returns flow; request recent parcel data to as<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Executive Briefing Sheet \u2014 USPS Information Provider layout Company Name: Company Address: Company Headquarters: Company Industry: Company Revenue: Current Carrier(s): Potential Shipping Needs (incl. estimated volume if available): Brief Description About the Company: Key Executives and Contacts (public only; LinkedIn URLs if publicly accessible): Recent News and Developments: Company History and Milestones: Customer Reviews and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1169","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/1169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/comments?post=1169"}],"version-history":[{"count":1,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/1169\/revisions"}],"predecessor-version":[{"id":1170,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/1169\/revisions\/1170"}],"wp:attachment":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/media?parent=1169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/categories?post=1169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/tags?post=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}