{"id":557,"date":"2024-10-28T12:55:45","date_gmt":"2024-10-28T19:55:45","guid":{"rendered":"https:\/\/brianbaker.net\/blog\/?p=557"},"modified":"2025-10-28T08:55:46","modified_gmt":"2025-10-28T15:55:46","slug":"wise-goat-organics-llc","status":"publish","type":"post","link":"https:\/\/brianbaker.net\/blog\/2024\/10\/28\/wise-goat-organics-llc\/","title":{"rendered":"WISE GOAT ORGANICS LLC"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wise-goat-organics wp-block-embed-wise-goat-organics\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.wisegoatorganics.com\n<\/div><\/figure>\n\n\n\n<p class=\"\">Email Us:<br><a href=\"mailto:info@wisegoatorganics.com\">info@wisegoatorganics.com<\/a><\/p>\n\n\n\n<p class=\"\"><strong>Shipping rates within the US:<\/strong><\/p>\n\n\n\n<p class=\"\">Flat Rate Small Package (holds up to 3 items) $11.99<\/p>\n\n\n\n<p class=\"\">Flat Rate Large Package&nbsp; (orders with 4 items or more) $19.99<\/p>\n\n\n\n<p class=\"\">*orders over $39 ship free!<\/p>\n\n\n\n<p class=\"\">Please email info@wisegoatorganics.com for international shipments<\/p>\n\n\n\n<p class=\"\">Founder \/ CEO \u2013 Mary Risavi<\/p>\n\n\n\n<p class=\"\">General Manager \u2013 Hailey Kemp<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Company Overview<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Name:<\/strong>\u00a0Wise Goat Organics LLC<\/li>\n\n\n\n<li class=\"\"><strong>Founding Year:<\/strong>\u00a02013<\/li>\n\n\n\n<li class=\"\"><strong>HQ:<\/strong>\u00a0San Juan Bautista, California<\/li>\n\n\n\n<li class=\"\"><strong>Industry:<\/strong>\u00a0Health and Wellness, Food and Beverage<\/li>\n\n\n\n<li class=\"\"><strong>Mission:<\/strong>\u00a0To create nutrient-dense, nourishing foods from raw, organic ingredients, with a focus on fermented products.<\/li>\n\n\n\n<li class=\"\"><strong>Key Offerings:<\/strong>\u00a0A variety of fermented foods including sauerkraut, kimchi, beet kvass, and other vegetable ferments. They also offer dressings and marinades.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Financial Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Revenue &amp; Market Cap:<\/strong>\u00a0As a private LLC, detailed financial information such as revenue and market capitalization is not publicly available.<\/li>\n\n\n\n<li class=\"\"><strong>Funding:<\/strong>\u00a0There is no public information available regarding venture capital funding or other significant financial events. The company appears to be self-owned and has grown organically.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Strategic Positioning<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Target Customers:<\/strong>\u00a0Health-conscious consumers interested in organic, nutrient-dense, and fermented foods. They likely target individuals who frequent farmers&#8217; markets and specialty health food stores.<\/li>\n\n\n\n<li class=\"\"><strong>Major Competitors:<\/strong>\u00a0Other producers of fermented foods, both local and national. This could include brands like Wildbrine, Farmhouse Culture, and other small-batch producers.<\/li>\n\n\n\n<li class=\"\"><strong>Notable Partnerships or Business Model Details:<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Direct-to-Consumer (DTC):<\/strong>\u00a0A significant portion of their business appears to be DTC through their website, including a subscription service called &#8220;The Wise Club.&#8221;<\/li>\n\n\n\n<li class=\"\"><strong>Wholesale:<\/strong>\u00a0They have a wholesale program and are available on Faire, a wholesale marketplace for retailers.<\/li>\n\n\n\n<li class=\"\"><strong>Farmers&#8217; Markets:<\/strong>\u00a0They have a presence at local farmers&#8217; markets, such as the Ferry Plaza Farmers Market.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>Recent Expansions, Pivots, or News:<\/strong>\u00a0The company has been in business for over a decade and has recently celebrated its 10th anniversary by becoming certified organic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Logistics &amp; Shipping Profile<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Do they ship physical goods?<\/strong>\u00a0Yes.<\/li>\n\n\n\n<li class=\"\"><strong>If yes, what types of goods are shipped?<\/strong>\u00a0Jars of fermented foods, dressings, and marinades.<\/li>\n\n\n\n<li class=\"\"><strong>Estimate shipping weight class:<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Light (&lt;5 lbs):<\/strong>\u00a0This is the most likely weight class for the majority of their direct-to-consumer shipments. A typical order of 1-3 jars of their products would fall into this category.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>Known shipping carriers, warehouses, or fulfillment methods:<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">The specific carriers used are not publicly disclosed.<\/li>\n\n\n\n<li class=\"\">They offer flat-rate shipping within the US, with a small package rate for up to 3 items and a large package rate for 4 or more items.<\/li>\n\n\n\n<li class=\"\">They offer free shipping on orders over $49 and for their &#8220;Wise Club&#8221; subscribers.<\/li>\n\n\n\n<li class=\"\">Interestingly, they state that their products are shelf-stable due to a low pH and do not require cold shipping. This is a significant logistical advantage.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>Domestic vs international distribution:<\/strong>\u00a0They ship domestically within the United States. There is no indication of international shipping.<\/li>\n\n\n\n<li class=\"\"><strong>Any known supply chain challenges or innovations:<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Innovation:<\/strong>\u00a0Their ability to ship fermented products without refrigeration is a key innovation that reduces shipping costs and complexity.<\/li>\n\n\n\n<li class=\"\"><strong>Supply Chain:<\/strong>\u00a0They source from local organic farms, which could present challenges in terms of seasonality and availability, but also strengthens their brand story.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Unknowns and Red Flags<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>What logistics-related data is not available?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">Specific shipping carriers used.<\/li>\n\n\n\n<li class=\"\">The location of their fulfillment operations (whether it&#8217;s in-house or outsourced).<\/li>\n\n\n\n<li class=\"\">Their primary shipping software or platform.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><strong>Are there any red flags or ambiguous signals?<\/strong>\n<ul class=\"wp-block-list\">\n<li class=\"\">There are no obvious red flags. The company appears to be a well-established, growing business with a clear brand identity and a loyal customer base. The lack of public financial data is typical for a private LLC of this size.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email Us:info@wisegoatorganics.com Shipping rates within the US: Flat Rate Small Package (holds up to 3 items) $11.99 Flat Rate Large Package&nbsp; (orders with 4 items or more) $19.99 *orders over $39 ship free! Please email info@wisegoatorganics.com for international shipments Founder \/ CEO \u2013 Mary Risavi General Manager \u2013 Hailey Kemp 1. Company Overview 2. Financial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-brian"],"_links":{"self":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":2,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/557\/revisions\/1228"}],"wp:attachment":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}