{"id":670,"date":"2025-04-09T17:27:08","date_gmt":"2025-04-10T00:27:08","guid":{"rendered":"https:\/\/brianbaker.net\/blog\/?p=670"},"modified":"2025-04-09T17:28:02","modified_gmt":"2025-04-10T00:28:02","slug":"storq-com","status":"publish","type":"post","link":"https:\/\/brianbaker.net\/blog\/2025\/04\/09\/storq-com\/","title":{"rendered":"Storq.com"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"UTF-8\">\n  <title>Detailed Company Information &#8211; Storq<\/title>\n<\/head>\n<body>\n\n  <h2>\ud83d\udce6 Company Information<\/h2>\n  <ol>\n    <li><strong>Company Name:<\/strong> Storq<\/li>\n    <li><strong>Company Address:<\/strong> 1525 Cortland Ave, San Francisco, CA 94110<\/li>\n    <li><strong>Company Headquarters:<\/strong> San Francisco, California, USA<\/li>\n    <li><strong>Company Industry:<\/strong> Apparel &#038; Fashion (Maternity &#038; Postpartum Wear)<\/li>\n    <li><strong>Company Revenue:<\/strong> Estimated $5M \u2013 $10M annually<\/li>\n    <li><strong>Current Carrier(s):<\/strong> USPS, UPS, DHL (used for both domestic and international shipping)<\/li>\n    <li><strong>Potential Shipping Needs:<\/strong>\n      <ul>\n        <li>Small-parcel, high-frequency e-commerce shipping<\/li>\n        <li>Reliable returns and exchange logistics<\/li>\n        <li>International shipping support<\/li>\n        <li><strong>Estimated monthly volume:<\/strong> 3,000 \u2013 6,000 packages<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Brief Description About the Company:<\/strong>\n      Storq is a direct-to-consumer maternity wear brand focused on comfort, body inclusivity, and minimalist design. Founded in 2014, it offers pregnancy, nursing, and postpartum apparel made from soft, eco-conscious fabrics. The brand is known for its elevated basics and focus on ethical production practices.\n    <\/li>\n    <li><strong>Key Executives and Contacts:<\/strong>\n      <ul>\n        <li><strong>Grace Kapin<\/strong> \u2013 Founder &#038; Creative Director \u2013 <a href=\"https:\/\/www.linkedin.com\/in\/gracekapin\" target=\"_blank\">LinkedIn<\/a><\/li>\n        <li><strong>Lauren Curran<\/strong> \u2013 Co-Founder \u2013 <a href=\"https:\/\/www.linkedin.com\/in\/lauren-curran-b441a317\" target=\"_blank\">LinkedIn<\/a><\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Recent News and Developments:<\/strong>\n      <ul>\n        <li>Storq received media features in <em>Vogue<\/em> and <em>Refinery29<\/em> in 2024 for championing size inclusivity in maternity fashion.<\/li>\n        <li>Introduced new lines made with organic cotton and recycled packaging.<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Company History and Milestones:<\/strong>\n      <ul>\n        <li><strong>2014:<\/strong> Founded in San Francisco<\/li>\n        <li>Gained early traction via social media and influencer partnerships<\/li>\n        <li>Gradually expanded product line beyond pregnancy to include postpartum and nursing basics<\/li>\n        <li>Recently focused on sustainability and transparency<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Customer Reviews and Feedback:<\/strong>\n      <ul>\n        <li>Generally highly rated (4.5+ stars on Trustpilot and product pages)<\/li>\n        <li>Customers love product quality and fit for pregnancy\/postpartum<\/li>\n        <li>Minor complaints: occasional shipping delays and return process timeframes during busy seasons<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Competitor Analysis:<\/strong>\n      <ul>\n        <li><strong>Hatch Collection<\/strong> \u2013 Higher-end, boutique maternity brand<\/li>\n        <li><strong>Kindred Bravely<\/strong> \u2013 Nursing-focused apparel, heavy on Amazon<\/li>\n        <li><strong>Blanqi<\/strong> \u2013 Maternity supportwear brand<\/li>\n        <li>Storq differentiates through minimalist design, size inclusivity, and eco-consciousness<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Sustainability and CSR Initiatives:<\/strong>\n      <ul>\n        <li>Uses organic cotton, modal, and low-impact dyes<\/li>\n        <li>Shipping materials made from recycled and recyclable materials<\/li>\n        <li>Works with responsible manufacturing partners globally<\/li>\n        <li>Promotes ethical labor standards<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Market Position and Industry Trends:<\/strong>\n      Storq is positioned in the premium DTC maternity space appealing to millennial and Gen Z shoppers. Market trends include inclusive sizing and eco-conscious fashion, areas where Storq is a strong player.\n    <\/li>\n  <\/ol>\n\n  <h2>\u260e\ufe0f Sales Call Plan Questions<\/h2>\n  <ol>\n    <li><strong>Prospecting Call or Existing Customer:<\/strong> Prospect<\/li>\n    <li><strong>Customer Needs and Goals:<\/strong>\n      <ul>\n        <li>Cost-effective parcel shipping with strong return logistics<\/li>\n        <li>Seamless customer experience for exchanges<\/li>\n        <li>Eco-conscious shipping practices<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Value Decision Maker:<\/strong> Grace Kapin (Founder &#038; Creative Director)<\/li>\n    <li><strong>Second Contact:<\/strong> Lauren Curran (Co-Founder)<\/li>\n    <li><strong>Meeting Objectives:<\/strong>\n      <ul>\n        <li>Understand their peak shipping months<\/li>\n        <li>Discuss opportunities for shipping automation and return handling<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Actions to Drive Meeting Objectives:<\/strong>\n      <ul>\n        <li>Present USPS small parcel solutions and returns platform<\/li>\n        <li>Propose volume discount models and sustainable shipping partnerships<\/li>\n      <\/ul>\n    <\/li>\n    <li><strong>Anticipated Customer Objections\/Concerns:<\/strong>\n      <ul>\n        <li>Desire to maintain customer satisfaction and delivery speed<\/li>\n        <li>Sensitivity to switching costs or new shipping platforms<\/li>\n        <li>Environmental impact of logistics providers<\/li>\n      <\/ul>\n    <\/li>\n  <\/ol>\n\n  <h2>\ud83d\udd0d Additional Information<\/h2>\n  <ul>\n    <li><strong>Website:<\/strong> <a href=\"https:\/\/storq.com\" target=\"_blank\">https:\/\/storq.com<\/a><\/li>\n    <li><strong>Email:<\/strong> hello@storq.com<\/li>\n    <li><strong>Instagram:<\/strong> <a href=\"https:\/\/instagram.com\/storq\" target=\"_blank\">@storq<\/a><\/li>\n    <li><strong>Privacy Policy:<\/strong> <a href=\"https:\/\/storq.com\/pages\/privacy-policy\" target=\"_blank\">Privacy Policy Page<\/a><\/li>\n    <li><strong>Terms of Service:<\/strong> <a href=\"https:\/\/storq.com\/pages\/terms-of-service\" target=\"_blank\">Terms of Service Page<\/a><\/li>\n  <\/ul>\n\n<\/body>\n<\/html>\n\n","protected":false},"excerpt":{"rendered":"<p>Detailed Company Information &#8211; Storq \ud83d\udce6 Company Information Company Name: Storq Company Address: 1525 Cortland Ave, San Francisco, CA 94110 Company Headquarters: San Francisco, California, USA Company Industry: Apparel &#038; Fashion (Maternity &#038; Postpartum Wear) Company Revenue: Estimated $5M \u2013 $10M annually Current Carrier(s): USPS, UPS, DHL (used for both domestic and international shipping) Potential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-670","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":2,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/670\/revisions"}],"predecessor-version":[{"id":672,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/posts\/670\/revisions\/672"}],"wp:attachment":[{"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/categories?post=670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianbaker.net\/blog\/wp-json\/wp\/v2\/tags?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}